We want to make your services as easy to book as possible.

Back in 2016, Serviceform was founded with a clear mission: to create innovative solutions that simplify the way businesses operate and connect with their customers. As we worked closely with a wide range of small and medium-sized enterprises (SMEs), we noticed a common challenge—many of these businesses were struggling to manage their services and bookings efficiently. They were bogged down by complicated systems, time-consuming processes, and the need to maintain a website that often required more resources than they could afford.

The Story of Ourly: Empowering SMEs to Thrive

Our journey began in Australia, where we started a humble coffee catering company. As our business grew, we quickly realized that managing bookings, customer interactions, and service logistics was no easy task. The systems available were either too complex, too expensive, or simply not designed for small businesses like ours. We were spending more time juggling these administrative tasks than focusing on what we loved—delivering great coffee and exceptional service.

We were struggling with our own business in Catering. The service was a solution for ourselves.

We knew there had to be a better way. That’s when Ourly was born—a tool designed to eliminate the headaches of service management and booking systems. We envisioned a platform that would empower SMEs to focus on what they do best: serving their customers and growing their businesses.
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Ourly, as part of the Serviceform family, was built with one purpose in mind: to help SMEs streamline their operations without the need for a full-blown website. We wanted to provide a solution that was simple, effective, and accessible to any business, regardless of size or technical expertise.
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Since its launch, Ourly has helped countless businesses, from real estate agencies to local car washes, transform how they operate. By offering features like seamless booking integration, multi-calendar sync, secure payment processing, and QR code engagement, Ourly has become an indispensable tool for businesses looking to simplify their service management and enhance customer interactions.
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But our journey doesn’t stop there. We’re constantly listening to our users, improving our platform, and expanding our offerings to ensure that every SME we work with has the tools they need to succeed. Because at the end of the day, our goal is to see these businesses not just survive, but truly thrive.
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Join us on this journey, and let Ourly take care of the complexities, so you can focus on what really matters—growing your business and delivering exceptional service.

Who is it for

Our customers are diverse and come from various industries, but they all share a common goal: to simplify their operations and grow their businesses.

Whether you’re managing a bustling hotel, running a popular restaurant, leading a real estate agency, or operating a local service like a car wash or dog grooming salon, Ourly is designed with your needs in mind.

For Real Estate Agencies, Brokers, and Independent Realtors: Ourly helps real estate professionals showcase their properties, manage agent profiles, and simplify appointment bookings—all without the need for a traditional website.

It’s perfect for those who want to enhance their online presence and make it easier for clients to connect with them.For Hotels: Ourly offers an innovative solution for hotels, allowing them to create digital room service pages, manage spa bookings, and streamline guest interactions through QR codes and WhatsApp integration. It’s ideal for hotels that want to provide a modern, seamless guest experience without the complexities of maintaining a full website.

For Restaurants: Ourly is the perfect tool for restaurants looking to showcase their menus, gather reviews, and manage table bookings. With features like Google Maps integration and Stripe payment processing, restaurants can enhance their online presence and improve customer engagement.

For Automotive Services: Whether you run a car dealership, a car wash, or an auto repair service, Ourly allows you to create a professional online profile, manage bookings, and process payments efficiently. It’s ideal for automotive businesses looking to streamline their operations and connect with customers more effectively.

For Local Service Businesses: Ourly is also tailored for local service providers like dog grooming salons, car washes, and other service-oriented businesses. It simplifies appointment scheduling, integrates with Outlook and Google calendars, and offers secure payment processing through Stripe. With Ourly, you can focus on delivering great service while we handle the rest.

In short, Ourly is for any business that wants to enhance its digital presence, simplify operations, and grow without the hassle of building and maintaining a traditional website. Whether you’re a small business owner, a service provider, or a large enterprise, Ourly is here to help you succeed.